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I am a creative director and designer with extensive experience in using design to inspire action, and ultimately to sell - ideas, things, places, experiences. 


I use design and creativity as tools for commercial success, for reaching larger audiences, developing targeted communication, enabling meaningful engagement, and provoking reactions. I am passionate about enabling others to do this too, as well as making design and creativity a collaborative process to achieve business objectives.


Head of Creative

Hakkasan Group June 2013 - May 2019

I set the creative direction for four of the most successful luxury restaurant brands in one of the most design and brand-led hospitality companies in the world. I led the strategic creative development of these brands during the rapid global expansion of the group, enabling their transformation from single London restaurants to iconic global brands. Maintaining and increasing their desirability across diverse global markets, they are now the jewels in the crown of the group portfolio, as well as being desirable and commercially attractive to investors and partners. 


I set out extensive creative and brand guidelines that are adhered to by global teams and partners. I managed and oversaw designers, creatives and production talent across London, the US and globally, ensuring ideas and projects developed and delivered. I set the global creative direction for marketing, brand and operations, for major campaigns such as Chinese New Year, which reached huge audiences every year.  


I was interviewed by Creative Review magazine for a four-page article on my creative direction for the group in March 2017


Design and Development - Graphics

Hakkasan Group September 2009 - June 2013

Freelance creative


I worked on a diverse range of projects for artists, designers and start ups, including designer Revital Cohen and public artist Sue Ridge. I set up brand identities for new businesses including a London pop-up, as well as running a fashion label, selling through London boutiques and a website I designed.   


Projects of note include:

Graphics for a large-scale public art installation across several floors in the North Middlesex hospital, telling stories of the patients through image and typography.

The design and production of a book ‘Genetic Heirloom’ for designer Revital Cohen. a London-based designer who’s work encapsulate the most complex and challenging biological and technological developments of the day. Produced with laser-attention to detail, the book had to reflect the sensitivity of the work, the subject, the message and the designer.

Running my own fashion label ‘Lucia’. which sold principally through London boutiques. My designs featured twice in full page features in the Daily Mirror’s weekend magazine (the second largest weekend supplement at the time) as well as other niche fashion publications. I also developed an online-only fashion concept ‘Lucy and Maeve’ promoted and sold through a website I designed.





2007 - 2009

Central Saint Martin’s MA Communication 
Specialising in editorial and graphic design, this self-directed course allowed me to explore photography, writing and the printed form, keeping communication at the heart of  everything I worked on. 


2000 - 2003
Camberwell College of Art BA Hons Graphics 2:1  

The unusual approach of this course to graphics and communication taught me to question and exploit all means of communication. To understand a message before designing the vehicles of its dissemination. My degree show work was selected from the University of the Arts graduating design classes in 2003 for the ‘Future Map’ exhibition. “A vibrant display of the exceptional design talent emerging from this years degree shows”


1998 - 1999      

Leeds College of Art and Design Art Foundation / Merit 

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