YAUATCHA CHINESE NEW YEAR

I took a playful approach to Chinese New Year for Yauatcha for 2019, defining the creative idea for the campaign, centring it around the figures of several 'biomorphic' pigs, and pulling together a team to follow the creative direction - including illustrator Quentin Monge, animators Kilogramme, and set designers Isobel and Helen.

 

The restaurants were filled with mobile brass and acrylic pigs, (which guests demanded to buy!) that moved above diners' heads. Our digital channels and in-restaurant print pieces were taken over by the highly memorable gold and red celebratory imagery.