MARKETING CAMPAIGN, KOINOBORI, SAKE NO HANA

For Japanese Golden Week, I put together a creative direction for the campaign based around illustrating the carp, swimming upstream, which is a focal point of Japanese Golden Week. I pulled together a team that including Kirsteen Martin, set designer, and Kam Tang, illustrator. A set of illustrations were created to be used across the restaurant facade installation, on our digital platforms and across our print.