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For Japanese Golden Week, I put together a creative direction for the campaign based around illustrating the carp, swimming upstream, which is a focal point of Japanese Golden Week. I pulled together a team that including Kirsteen Martin, set designer, and Kam Tang, illustrator. A set of illustrations were created to be used across the restaurant facade installation, on our digital platforms and across our print.

The digital illustration I commissioned that was used in still and animated form across the campaign

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I did the visual direction and art-directed the food and drink photo shoot

The campaign on Instagram, featuring the illustration, food and drink photography and photography of the installation

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The printed menu

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