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Lucy Wright
BRAND AND CREATIVE DIRECTION FOR HKK
HKK, a sister restaurant to Hakkasan, needed to broaden its communication, reach a wider audience, and clarify its purpose. As well as working on the brand model and offer itself, I developed the creative direction in such a way that gave us more means of communication, including commissioning and directing a unique illustration that was applied throughout the restaurant interior, as well as across our marketing communications.
The illustration in the restaurant. Applied to wooden lattice work, overlaid on Japanese paper screens.
The HKK logo and illustration applied to a printed invite.
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