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BRAND AND CREATIVE DIRECTION FOR HKK

HKK, a sister restaurant to Hakkasan, needed to broaden its communication, reach a wider audience, and clarify its purpose. As well as working  on the brand model and offer itself, I developed the creative direction in such a way that gave us more means of communication, including commissioning and directing a unique illustration that was applied throughout the restaurant interior, as well as across our marketing communications. 

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The illustration in the restaurant. Applied to wooden lattice work, overlaid on Japanese paper screens.

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The HKK logo and illustration applied to a printed invite. 

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