GLOBAL MARKETING CREATIVE, YAUATCHA

For the biggest campaign of the year, Chinese New Year 2017, I used the central theme of 'A Celebration of Red', to develop a creative direction for the campaign. The creative centred on a video I commissioned from Mat Maitland and Paul Plowman from Big Active, using animation, which was published on Nowness and used globally for the campaign. The creative covered packaging, photography, patisserie product, digital content and digital design.