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Lucy Wright
BRAND STRATEGY AND CREATIVE, LING LING
Ling Ling is the newest brand in the Hakkasan Group Asian luxury collection, developed in our team following our initiative to create a brand to meet a new business need. I developed the creative direction with agency North, and collaborated on the marketing direction internally, then creating brand guidelines and brand books which sell the brand both internally and to potential partners.
Printed brand books
Launch digital creative for Ling Ling Mykonos
Ling Ling creative on Instagram
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